Welcome!
Welcome!
My name is Dena. 👋
I collaborate with brands to build bold visuals through brand strategy, design, and impactful content.
I collaborate with brands to build bold visuals through brand strategy, design, and impactful content.
8+ Years Experience as a
Brand Designer
8+ Years Experience as a
Brand Designer
10+ Years Experience as a
Content Creator
10+ Years Experience as a
Content Creator
4+ Years Experience as a
Art Director
4+ Years Experience as a
Art Director
I help businesses craft unique, contemporary visual identities that make people pay attention. From brand design and art direction to packaging and content, everything I create is carefully built to tell your story, connect with your audience, and support long-term growth.
When your brand is clear, looks good, and tells a story, it drives real growth and meaningful connection.
I help businesses craft unique, contemporary visual identities that make people pay attention. From brand design and art direction to packaging and content, everything I create is carefully built to tell your story, connect with your audience, and support long-term growth.
When your brand is clear, looks good, and tells a story, it drives real growth and meaningful connection.
I help businesses craft unique, contemporary visual identities that make people pay attention. From brand design and art direction to packaging and content, everything I create is carefully built to tell your story, connect with your audience, and support long-term growth.
When your brand is clear, looks good, and tells a story, it drives real growth and meaningful connection.
Here's what my 5-step process looks like when we work together.
Here's what my 5-step process looks like when we work together.
1) Discovery & Define
We kick things off with onboarding. You’ll get access to a personalized Notion portal, where you’ll find your project timeline, tasks, and brand questionnaire to help me get to know your business inside and out. This sets the foundation for a clear, aligned process from day one.
1) Discovery & Define
We kick things off with onboarding. You’ll get access to a personalized Notion portal, where you’ll find your project timeline, tasks, and brand questionnaire to help me get to know your business inside and out. This sets the foundation for a clear, aligned process from day one.
1) Discovery & Define
We kick things off with onboarding. You’ll get access to a personalized Notion portal, where you’ll find your project timeline, tasks, and brand questionnaire to help me get to know your business inside and out. This sets the foundation for a clear, aligned process from day one.
2) Brand Strategy & Positioning
Strategy turns design into a tool for connection. We’ll develop a clear brand strategy and positioning that helps your brand stand out to the right people for the right reasons. This step makes sure your messaging, tone of voice, and overall creative direction resonates with your audience.
2) Strategy & Position
Strategy turns design into a tool for connection. We’ll develop a clear brand strategy and positioning that helps your brand stand out to the right people for the right reasons. This step makes sure your messaging, tone of voice, and overall creative direction resonates with your audience.
2) Brand Strategy & Positioning
Strategy turns design into a tool for connection. We’ll develop a clear brand strategy and positioning that helps your brand stand out to the right people for the right reasons. This step makes sure your messaging, tone of voice, and overall creative direction resonates with your audience.
3) Design and Visual Identity
Your visuals are often the first impression people have of your brand. I’ll make sure they are not just visually appealing but purposeful and consistent. We’ll create a cohesive identity that makes your brand memorable and recognizable, from your logo and color palette to typography and imagery.
3) Design & Identity
Your visuals are often the first impression people have of your brand. I’ll make sure they're visually appealing, purposeful & consistent. We’ll create a cohesive identity that makes your brand memorable and recognizable, from your logo, colors, typography, and imagery.
3) Design & Visual Identity
Your visuals are often the first impression people have of your brand. I’ll make sure they are not just visually appealing but purposeful and consistent. We’ll create a cohesive identity that makes your brand memorable and recognizable, from your logo and color palette to typography and imagery.
4) Content and Creative Assets
Once your visual identity is in place, we’ll bring it to life across your key platforms. Creating consistent, quality content is what helps build trust and credibility. Whether it’s social media templates, marketing collateral, or packaging design, your brand will look polished, intentional, and cohesive.
4) Content & Assets
Once your visual identity is in place, we’ll bring it to life and create consistent, quality content, which is what helps build trust & credibility. Whether it’s social media templates, marketing collateral, or packaging design, your brand will look polished, intentional, and cohesive.
4) Content & Creative Assets
Once your visual identity is in place, we’ll bring it to life across your key platforms. Creating consistent, quality content is what helps build trust and credibility. Whether it’s social media templates, marketing collateral, or packaging design, your brand will look polished, intentional, and cohesive.
5) Launch and Support
A successful launch sets the tone for your brand’s future. I’ll make sure you feel confident and fully equipped to roll everything out, whether you’re debuting a rebrand or something new. If you need continued support, I offer options to help you keep things consistent and evolving as your business grows.
5) Launch & Support
A successful launch sets the tone for your brand’s future. I’ll make sure you feel confident and fully equipped to roll everything out. If you need continued support, I also offer options to help you keep things consistent and evolving as your business grows.
5) Launch & Support
A successful launch sets the tone for your brand’s future. I’ll make sure you feel confident and fully equipped to roll everything out. If you need continued support, I offer options to help you keep things consistent and evolving as your business grows.
Brands I’ve Brought to Life
Some visual identities designed to last and capture attention.
Some visual identities designed to last and capture attention.
Behind the Pixels: Let's Talk Design & Creator Life ✍️🎥
Behind the Pixels: Let's Talk Design & Creator Life ✍️🎥
Behind the Pixels: Let's Talk Design & Creator Life ✍️🎥
Ways to Land Clients & Make Money as a Graphic Designer
Feb 6, 2025
10
min
8 Things I Wish I Knew Before Starting Graphic Design
Dec 26, 2024
3
min
Design Elements & Principles Designers Should Know
Jul 1, 2024
5
min
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder
“I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly and all deliverables were amazing. Dena was incredibly professional and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted.”
— Justin
3x Founder & COO
"Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation."
— Loryn
Brand Strategist
“I can’t begin to describe how fantastic our brand's experience working with Dena was. Not only is she a complete professional, but the artwork, graphic design and brand strategy was jaw-dropping. She worked closely with us to make sure that we were satisfied with many revisions and we will be sure to utilize her whenever we need brand strategic work."
— Alp
CEO / Founder