DORITOS
date
APRIL 2021 - JULY 2022
ROLE
SOCIAL GRAPHICS
ART DIRECTION
ANIMATION
Challenge
Doritos® is all about embracing bold flavors and adventure, drawing in people who embody similar traits. The challenge was to create eye-catching visuals for a couple of different campaigns that would speak to this thrill-seeking crowd while staying true to the brand’s daring vibe.
Goal
To boost the brand presence by creating fun, bold visuals that sparked high engagement and participation. By leaning into the fearless, adventurous side of Doritos®, the campaigns were all about growing brand awareness & building a stronger connection with fans.
SOLUTION
I designed a handful of visuals—from social media posts and video animations to merch designs. Whether it was promoting the new XXTRA Flamin’ Hot Nacho flavor or hyping up the Doritos x Twitch Disruptor Series, each design was made to grab attention and get fans excited, making sure the campaigns connected with Doritos® lovers.
