diehard
date
APRIL 2021 - JULY 2022
ROLE
SOCIAL GRAPHICS
ART DIRECTION
Challenge
The automotive industry is filled with passionate mechanics, DIY enthusiasts, and motorists—who demand reliability, durability, and power from their tools and equipment. The challenge was to create compelling visual narratives that resonated with these diehards and effectively communicated why DieHard®, America’s Most Trusted Auto Battery, is their go-to choice.
Goal
Create compelling and engaging visual content that effectively communicates why DieHard® is the most trusted auto battery, aiming to strengthen brand loyalty, enhance brand recognition, and connect with their audience.
SOLUTION
I design a range of visual assets that captured the essence of the DieHard® brand. This included designing social media graphics, bringing the DieHard® story to life.
