kalon
date
OCTOBER 2024
ROLE
CREATIVE DIRECTION
BRAND IDENTITY
ILLUSTRATION
Challenge
Build a brand that blended timeless mythology with modern-day wellness vibes, making each drink look and feel as powerful as the Greek gods they’re inspired by. It had to be bold, fresh, and totally different from the sea of wellness drinks out there.
Goal
Create a brand identity that makes people say, “I need that in my life.” Each drink had to have its own personality while still connecting to the overarching vibe of the gods. From boosting energy to glowing skin, the goal was to highlight each drink’s superpower in a way that was fun, clear, and instantly recognizable.
SOLUTION
A clean, colorful, and mythologically-inspired design that mixes modern with ancient. Each drink tells its own story with bold illustrations and ingredients that brings the gods to life in a fun, approachable way. The branding stands out with a cohesive system ties each product together, reflecting inner wellness and outer beauty in every sip.
